you may want to read this fine essay (a review of a recent book, actually) that attempts to answer the question why, if the polls show that the American public hasn't really shifted rightward in the last two decades, their politicians have. Really incisive analysis of the means by which the Republicans have gotten their arch-conservative agenda to become a "majority rule," notwithstanding that the majority of Americans say they want something different.
My take on the issue adds this slightly-mentioned piece: The media, especially the broadcast and cable television news. It's not hard to gain power when the major institution that's supposed to question authority doesn't do so and indeed is part of your power structure.
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